This Privacy Policy (“Policy”) explains how personal information collected through the website
located at https://www.clarabiofuels.com (“Website”) is collected, used, and shared by Clara
Biofuels (“Clara Biofuels,” “we,” “our,” or “us”). Clara Biofuels is an Ingress Renewables
subsidiary delivering used cooking oil (UCO) collection and biodiesel solutions in Guatemala
and beyond. This Policy applies to visitors of our Website, individuals who contact us via the site
or respond to our campaigns, and anyone requesting our services. By using the Website, you
agree to this Policy and our Terms and Conditions (incorporated by reference).
Effective Date: This Policy is effective as of July 28, 2025 and supersedes any prior privacy
statements.
1. Information We Collect
1.1 Information You Provide to Us
When you contact us through our “Used Cooking Oil Collection” or “Get Quote” forms, we collect
personal data you voluntarily submit—such as your first and last name, email address, phone
number, and any message you send. For instance, our UCO collection page encourages
restaurant owners to provide those fields to partner with us as oil providers or purchase
biodiesel. We may also gather business details like volume of oil, restaurant type, or location.
1.2 Information Automatically Collected
We automatically collect site usage data through cookies, pixels, and similar tracking
technologies. This may include:
● IP address, domain name, and approximate location
● Device type, browser, operating system
● Pages visited and links clicked
● Referring URL
● Time spent on the site
● Behavioral data used for analytics and ad targeting
This helps us track performance, optimize our Website and campaigns, and improve user
experience.
2. How We Use Information
Clara Biofuels uses collected information for these purposes:
● Responding to inquiries. If you ask about UCO collection or biodiesel, we use your
personal data to reply and provide service.
● Marketing and outreach. We may use contact data gathered through our Website or
ads to communicate sustainable energy offers, fuel pricing or partnership opportunities.
● Service delivery. We customize our UCO collection service—providing containers and
scheduling pickups—based on your inputs.
● Analytics & functionality. We analyze your interaction with the site to improve
performance, relevancy and service offerings; our website underscores our role in
making biodiesel from waste cooking oil and promoting sustainability in Guatemala.
● Security & legal compliance. Information is used to detect misuse, fraudulent activity,
or comply with applicable laws and investigations.
● Business transitions. In event of restructuring or sale, your information may be
transferred as part of corporate assets, with notice provided if usage changes materially.
3. How We Share Information
We do not sell your personal data. However, we may share:
● Service providers. Vendors who help with email delivery, website hosting, analytics or
marketing (e.g. Google Analytics, social media ad platforms) that handle your data on
our behalf.
● Aggregated data providers. We may share anonymized, non‑identifiable data to
measure ad performance or campaign reach.
● Legal requirements. If required by law or regulation, or to protect our rights and safety,
we may disclose data.
● Business changes. Your data may transfer to another entity in a merger or acquisition,
subject to notice and opt‑outs for material changes.
Perfect — here's an updated version of the Privacy Policy for Clara Biofuels, now including a
section that explicitly covers data collected via Google Ads and Facebook/Meta Ads
campaigns.
3.1 Digital Advertising Platforms (Google Ads & Facebook/Meta Ads)
Clara Biofuels uses Google Ads and Facebook (Meta) Ads to reach potential customers and
partners through targeted advertising campaigns. When you interact with our ads on these
platforms (for example, by clicking on a “Get a Quote” or “Schedule Pickup” ad), the platform
may collect and share with us certain information about your interaction, such as:
● Clicks, views, impressions and ad engagement behavior
● Your approximate location, language, and device type
● Form submission data if you complete a lead form directly on the ad (e.g., your name,
email, phone number, and business type)
This data is used by Clara Biofuels for the following purposes:
● To follow up with interested businesses or individuals regarding UCO collection or
biodiesel solutions
● To track the performance of our ads and improve future outreach
● To create lookalike or custom audiences for future campaigns, while ensuring we do not
target individuals in violation of platform policies or local laws
These platforms may also use cookies or similar technologies to deliver ads more effectively or
measure campaign success. Data collected by Google and Meta is governed by their own
privacy policies:
● Google Privacy Policy
● Meta (Facebook) Privacy Policy
You may opt out of interest-based advertising by visiting:
● Google Ad Settings: https://adssettings.google.com
● Facebook Ad Preferences: https://www.facebook.com/adpreferences/ad_settings
● Digital Advertising Alliance opt-out tool: https://optout.aboutads.info
Clara Biofuels does not sell your personal data collected through these ad platforms.
Information is used only to improve engagement and connect with users who have expressed
interest in our services.
4. Cookies & Tracking Technologies
We use session and persistent cookies, pixel tags and similar tools to recognize site visitors,
remember preferences, and collect site usage data. You can manage cookies through your
browser settings, though disabling them may affect usability. Third parties may also place
cookies when you interact with our advertising.
5. Communications & Choices
We may send you emails or calls to confirm service requests or follow up on fitting partnerships.
You can opt out of promotional messages by using the unsubscribe link in emails or contacting
us directly. Service‑related messages (e.g. confirmation of pickup) may still be sent even if you
opt out of marketing.
6. Security
We maintain commercially reasonable safeguards—physical, technical, and administrative—to
protect your data. Nonetheless, no digital system is entirely secure. If you suspect a breach or
misuse of data, please notify us immediately.
7. Links to Other Websites
Our Website may link to third-party platforms or resources not controlled by Clara Biofuels (such
as social media or partner sites). We are not responsible for their privacy practices and
encourage you to review their policies.
8. Children’s Privacy
Our services are intended for individuals 18 years or older. We do not knowingly collect
information from minors. If we become aware that data from a minor was submitted, we will
delete it promptly.
9. International Transfers
Although we operate in Guatemala, access may come from worldwide locations. Your data may
be transferred to other jurisdictions, which may lack the same data protection levels. We handle
data in accordance with this Policy regardless of location.
10. Changes to This Policy
We may update this Policy periodically to reflect changes in practices, regulations or technology.
We will update the “Effective Date” and notify users via the Website or email where required.
Continued use after changes constitutes your consent to the revised Policy.
11. Contact Us
If you have questions or wish to exercise data rights (e.g. deletion or correction), you may
contact us at:
● Email: info@clarabiofuels.com
● Phone: (+502) 414 687 5892 (Guatemala)
● Mailing address: Guatemala City, Guatemala
Clara Biofuels aims for transparency and responsible handling of personal information,
supporting both your rights and our mission in sustainable energy.
